To serve as a leader in the Pharma industry nationally by contributing safe and effective pharmaceuticals therapies to improve the quality of life.

• Orange Family strives to enable that the product of Orange Biotech Pvt. Ltd. exceeds the expectation of our customers in terms of quality, delivery and value.
• Orange operates from the premise that our people are our greatest asset.
• Orange will operate as a collaborative partnership of employees, customers, and suppliers while providing superior earning for reinvestment in and growth of Orange and provide a safe, secured, enriching and rewarding career for the Orange Parivar.
• Orange cultivates a prosperous business that offers increasing value for our shareholders.
• Orange strives to anticipate and meet the evolving needs of our customers externally and internally by developing innovative services, strategies, and utilizing state of the art technology and maintaining a high level of cooperation and teamwork among all Orange family.
• Quality, innovation, science, and services are the foundation of our customers satisfaction.
• Customers are the focus of everything we do; being the first to understand and respond to the need of our customers is the basic of our success.
• Continual improvement in all areas of our operation and our products will ensure the continued attainment of our goals.
• Trust and respect are the key attributes of team work. Team Work encourages involvement and empowerment.
• Partnership should characterize our relationship with all internal and external business contacts. All partnership should be mutually beneficial.
• Integrity must never be compromised.